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The Gap Between Seller Pricing Expectations and Reality
Dated: May 27 2026
Views: 105
Many homeowners still believe they’ll get their asking price — or even more — when they sell. In fact, nearly 80% expect it. But in today’s market, only about 40% actually do.
Why the gap?
A lot of sellers are still pricing their homes based on the market from a year or two ago. Others are intentionally pricing high just to “see what happens.” But with more inventory and more choices for buyers, that strategy is becoming risky.
Today’s buyers are informed, selective, and quick to move on. When a home is priced too high, most buyers don’t try to negotiate it. They simply scroll past it and look at the next option, or worse, won’t tour your home.
That’s when a home starts sitting on the market. Price reductions follow, and in many cases, sellers end up accepting less than they could have if the home had been priced correctly from the beginning.
The sellers seeing the strongest results right now are taking a different approach.
They’re pricing their homes at current market value from day one. That creates early interest, stronger buyer activity, and can even lead to multiple offers. The result? A faster sale and, in some cases, a better final price.
The market has changed, and pricing strategy matters more than ever.
Don’t price for yesterday’s market. Price for TODAY’S!
If you want to be part of the 40% getting strong results with a smart strategy, call or text me to discuss your options!
Dave Woody
Dave works diligently behind the scenes to make Real Estate easy for you. He services clients in Washington and Oregon and joined NextHome Realty Connection to grow his business. Real Estate draws on ....
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